Services

Designing an enduring brand strategy, ground up

Are you a startup founder or entrepreneur navigating the challenging journey of brand building? Overwhelmed by the complexities of establishing a strong brand presence?

As a startup founder, the first step towards your brand building journey should be defining your brand’s identity: bringing to life your brand’s reason for existence, your brand’s purpose and vision and to give that purpose and the reason a tangible life. Your brand’s identity includes your brand name, logo, colour palettes, tonality, persona, your brand’s values and much more.

As a startup poised for growth, carving out a space in the minds of your consumers is imperative and that is why your brand needs an enduring positioning that not just resonates with your target audience, but also helps your brand stand out from the competitors.

In a nutshell, bring your brand to life.

  • Brand Name Creation: Crafting the perfect name that resonates with your vision.
  • Enduring Brand Identity: Designing an identity that stands the test of time.
  • Bespoke Design Language: Creating a unique design language guided by extensive research.
  • Purpose and Ethos: Defining your brand’s core values and mission.
  • Personality, Tonality, and Voice: Shaping your brand’s character and communication style.
  • Brand Positioning: identifying that unique value your brand offers to the customers and paving the roadmap to institute a strong association to that value in the minds of your consumers.
  • Product branding and architecture: Defining the brand identity, positioning and the overarching brand architecture for the complete product portfolio.

Crafting your brand’s communication & content strategy

‘Familiarity breeds contempt.’, they say. Instead, familiarity breeds a sense of consideration, recall and loyalty. To build an enduring brand, it is critical to be consistent, relevant and frequent in what your brand speaks, how your brand speaks, when & where does your brand speak and on what subjects and contexts does your brand speak?

Here are the key services I specialize in, designed to elevate your brand:

  • Bespoke Content Architecture: Tailored to your unique business goals.
  • Full-Stack Corporate Communications: Crafting compelling presentations, video scripts, and elevator pitches.
  • Investor Pitch Decks: Attract potential investors with persuasive materials.
  • Website Audit and SEO Content: Enhance your online presence with search engine-optimized content.
  • Comprehensive Content Creation: From website content to blogs, articles, and more, all fully optimized for search engines.
  • Structured Blogging: Create a clear and engaging blog structure with highly relevant content.
  • Product-Centric Sales Enablement: Boost sales with content designed specifically for your products.
  • Channel-Specific Social Media Strategy: Tailor your social media content to specific platforms.
  • Content Calendar: Stay organized with content schedules for emailers, social media, newsletters, and more.
  • Diverse Content Formats: Explore new content formats such as podcasts, vlogs, PR, and more to engage your audience.

Designing your brand’s social media strategy

Your brand’s social media strategy encompasses much more than posting content on brand’s profiles and pages. In today’s age, treat your brand’s social media presence as your own presence in a parallel virtual world. With social media playing a pivotal role in shaping conversations, experiences and perceptions, every element of your social media channels need to be dealt meticulously.

Here are the key services I specialize in, designed to elevate your brand:

  • Audience Research: Define your target audience and align it with the right content and channels.
  • Custom Content Calendar: Designed based on your business goals and brand priorities.
  • Engagement SOPs: Maximize social media engagement and conversations with proven strategies.
  • Online Reputation Management (ORM): Protect and enhance your online brand image on all social media channels.
  • Lead Generation Strategy: Attract and convert leads effectively through your social media efforts.

Crafting a bespoke customer experience journey for your brand

From the moment of need realisation to the eventual moment of making a purchase with your brand, your customer journeys through multiple touch-points, both online and offline; the key to success is to be present across all relevant touch-points consistently, in the most relevant and human manner possible. As a startup founder, one trap that you must always avoid is to dissect your customers’ purchase journey into multiple formats, basis your own perception of the same; always look at the overarching journey, end-to-end.

Here are a few ways I could help you architect a seamless customer experience journey:

  • Identify critical customer touch points:  Along the purchase journey, identify critical ones that matter the most
  • Brand intervention: Conceptualizing how to maximise engagement and move the customer further in the purchase journey
  • Omni-channel approach: Connecting all the offline and online touchpoints to create a seamless transition along the purchase journey.